A private technical SEO tool built to automate the manual audit process I was doing by hand — scanning a site’s sitemap, robots.txt, and Search Console data, then cross-referencing all three to surface issues and opportunities automatically.
Technologies & Frameworks
Core Implementations & Architecture
- Built Node.js scripts for sitemap and robots.txt parsing
- Integrated the Google Search Console API for query and page-level data
- Built cross-referencing logic between crawl data and GSC performance
- Automated detection of technical errors and missed ranking opportunities
Key Features
- Replaced a multi-hour manual audit process with a single automated scan
- Surfaces ranking opportunities that are easy to miss doing audits by hand
- Now used as a repeatable process for every new site audit