Case Study

GSG Globexim

Custom WordPress Theme Development for an International Export & Trading Company

Website Still Managing

Developed a fully custom WordPress child theme for GSG Globexim, an India-based export trading company with global presence. The website showcases the company’s export products, industry sectors, and services through dynamic, CMS-driven pages built with Advanced Custom Fields, a modular PHP template architecture, and a modern SCSS/PostCSS build pipeline — enabling the client to manage all content without touching code.

Technologies & Frameworks

  • WordPress
  • PHP
  • SCSS
  • PostCSS
  • Advanced Custom Fields
  • Contact Form 7
  • Responsive Design
  • Custom Theme Development
  • JavaScript
  • CSS Grid

Core Implementations & Architecture

  • Built a WordPress child theme from scratch on top of Twenty Nineteen, architecting modular template-parts and custom page templates (home.php, exports.php, sectors.php, services.php) for clean separation of concerns
  • Integrated Advanced Custom Fields (ACF) to power all dynamic content — product listings, sector cards, hero images, and contact details — making the site fully CMS-manageable
  • Set up a SCSS → PostCSS → CSS build pipeline (package.json, postcss.config.js) with organized partials across blocks, elements, and layout for scalable, maintainable styling
  • Implemented responsive UI components including parallax scroll effects (Rellax.js), image overlays, alternating card layouts, and CSS Grid-based icon listings with custom utility classes
  • Registered multiple WordPress nav menus (Primary, Footer, Social), added HTML5 theme support, configured Contact Form 7 shortcode integration, and enqueued assets cleanly via functions.php

Results

  • Delivered a fully content-managed website enabling the client to independently update exports, sectors, and services without developer intervention
  • Achieved a responsive, mobile-friendly layout with consistent visual hierarchy across all custom page templates
  • Reduced CSS complexity through SCSS partials and PostCSS automation, making future style changes fast and conflict-free
  • Structured custom post type pages (single-export.php, single-sector.php, single-services.php) that scale with the client's growing product catalog
  • Produced a maintainable, well-organized codebase following WordPress template hierarchy conventions — easy for any WordPress developer to hand off to