Co-founded and built a digital music platform from scratch, growing it from zero to 22,000+ daily active users using organic SEO and content strategy alone — no paid acquisition. Ran the full stack: product, content architecture, and technical SEO.
Technologies & Frameworks
Core Implementations & Architecture
- Built and maintained the site's content architecture, taxonomy, and internal linking structure for scale
- Implemented full technical SEO stack — crawl management, meta optimization, structured data
- Designed page templates and content workflows to support high-volume publishing
- Managed keyword research and on-page optimization across thousands of pages
Results
- Scaled to 22,000+ daily active users and 200,000+ monthly users
- Generated 10M+ cumulative page views
- Achieved entirely through organic search — zero paid acquisition spend
- Ran for 4 years (2014–2018) as a self-funded startup