Case Study

CraftyWebbies

Agency Website with Automation & Blog System

Website Still Managing

Rebuilt my own agency’s WordPress site with custom admin tooling to manage content at scale — including a pillar/cluster content system and an AI-powered blog generation pipeline built directly into the WordPress dashboard.

Technologies & Frameworks

  • WordPress
  • OpenAI API
  • Database Optimization
  • SEO Automation

Core Implementations & Architecture

  • Built a custom pillar/cluster taxonomy and admin UI for content organization
  • Integrated OpenAI API with configurable system/user prompts for blog generation
  • Built a dashboard interface to generate and publish draft posts directly to WordPress
  • Optimized theme and database performance alongside the new admin features

Results

  • Achieved a 99 PageSpeed score with all three Lighthouse categories at passing thresholds
  • Runs a live AI content pipeline with zero performance tradeoff
  • Reduced manual blog publishing steps from multiple tools down to one dashboard