Migrated a medical clinic’s website from Squarespace to a fully custom WordPress build, rebuilding the entire on-page SEO foundation to drive qualified patient leads through organic search.
Technologies & Frameworks
Core Implementations & Architecture
- Built a custom WordPress theme from scratch to replace the Squarespace template
- Implemented JSON-LD schema markup for medical/local business services
- Mapped 301 redirects from old Squarespace URLs to preserve link equity during migration
- Restructured on-page SEO — titles, headings, internal linking architecture
- Designed conversion-focused page layouts for appointment booking
Result
- 30+ keywords now ranking in positions #1–2
- Majority of remaining tracked keywords ranking under position 10
- Zero ranking loss during platform migration
- Improved page speed and mobile responsiveness post-migration