Leading full-stack WordPress development for a US real estate company — managing the site end-to-end, from CRM automation and third-party integrations to large-scale content architecture and ongoing technical SEO. Work spans new feature development, legacy cleanup, and close collaboration with the content and SEO teams to keep a high-page-count site performant and manageable.
Technologies & Frameworks
Core Implementations & Architecture
- Migrated 1,200+ pages from a loose page-based structure into a custom post type, making bulk management, templating, and content updates dramatically easier for both developers and the content team
- Built multi-step lead funnels in Gravity Forms with conditional logic and real-time inline validation
- Integrated WordPress with Microsoft Dynamics CRM via a custom REST API for automated lead routing and pipeline management
- Managed and resolved recurring Elementor issues across the site — broken layouts, page-builder bloat, and inconsistent templates — while maintaining Elementor where full custom rebuilds weren't in scope
- Developed reusable ACF Gutenberg blocks so non-technical marketing and content teams can self-manage complex page layouts without developer involvement
- Diagnosed and fixed ongoing technical SEO issues — crawl errors, redirect chains, duplicate/thin content, and indexation problems surfaced through Search Console
- Integrated GA4 + GTM event tracking across the full conversion funnel — form submissions, CTA clicks, and attribution
- Built AI-powered automation workflows connecting CRM webhooks to automate lead qualification and follow-up sequencing
- Worked directly with the content/SEO team on a recurring basis to prioritize technical fixes, template changes, and page rollouts based on their content roadmap
Results
- Reduced content management overhead across 1,200+ pages by moving them into a structured custom post type
- Removed recurring Elementor-related bugs that were previously blocking content team publishing
- Resolved multiple technical SEO issues that were suppressing indexation and rankings
- Automated CRM data sync that previously required manual entry
- Reduced marketing team's dependency on developers for routine page layout changes