WORDPRESS CORE:
Custom theme development, custom plugin development, hooks and filters, REST API, Multisite architecture, Custom Post Types (CPT), Custom taxonomies, ACF and Advanced Custom Fields, Gutenberg block development, Elementor (when required)
PERFORMANCE & CORE WEB VITALS:
LCP optimization, INP optimization, CLS optimization, Critical CSS implementation, JavaScript deferral and code splitting, Image optimization (WebP, lazy loading), Database query optimization, Caching strategies, PageSpeed and Lighthouse optimization
TECHNICAL SEO:
JSON-LD structured data implementation, XML sitemaps, Canonical tags, Robots.txt optimization, Crawl control and management, Technical SEO audits, SEO-safe migrations and redirects, Heading structure and semantic HTML
BACKEND & DATABASES:
PHP development (OOP and procedural), MySQL optimization and query performance, Custom REST APIs, Cron jobs and background processes, WP_Query optimization, Custom database schema design, Advanced WordPress hooks
INTEGRATIONS & AUTOMATION:
CRM integrations (HubSpot, Salesforce, Zoho, Microsoft Dynamics), Gravity Forms and custom form handling, Webhook implementation and automation, Marketing automation platform integration, Custom API development
INFRASTRUCTURE & DEVOPS:
Cloudflare DNS, WAF, CDN, page rules, cache rules, SSL/TLS management, Server management and optimization, Hosting platforms (Kinsta, WP Engine, SiteGround), Staging and production workflows, Database backups and optimization
FRONTEND TECHNOLOGIES:
HTML5 semantic markup, CSS3 and SCSS, Tailwind CSS, Bootstrap, JavaScript and jQuery, AJAX, Responsive design, Mobile-first approach, Cross-browser testing
TOOLS & PLATFORMS:
Git and Bitbucket, ClickUp and Asana, Google Search Console, Semrush and Ahrefs, GA4 and Google Tag Manager, Cloudflare, WP CLI, WordPress REST API testing tools